My Cart


SPEED & TORQUE Collection

There's no better feeling than taking off on the back of a motorcycle with no second thoughts and adventure unknown awaiting. The day started after one of the few rainy and windy days Southern California has experienced this spring in East L.A. heading north to desert. We took some people we call friends and went for a ride. We started out at DTLA and rolled out from there. The shoot took place on the Palm Springs desert, somewhere we've wanted to shoot since day one, with Victorio Piva and the incredible photographer Gilbert Pereda & the team (Cameron Mackey & Michelle Rosario). Palm Springs has been a road-trip destination for Hollywood legendary since the 1920s, and the list of the names is impressive.

The road was empty with the exception of some cyclists working way harder than they needed to on such a beautiful day. Crossing through Riverside County we made the ritual stop at Coachella Valley for a quick bite before we climbed out into the desert. We spent quite some time planning the shoot, as we knew it had the potential to be the best thing we've created to date. Working with the team, we concepted the shoot from start to finish, then set off for the Palm Springs desert! There's nothing quite like blowing the cobwebs off with a ride around on your favourite machine in an epic location!!

Bikes are simple: two wheels, a motor, and miles and miles of outlaw-style freedom. We absolutely love the Triumph Bonneville. At first glance, it might not be obvious why that’s so. With the timeless style and signature touches of a genuine motorcycle icon. The Bonneville is a speed-orientated motorcycle features the specially tuned high-torque engine that delivers performance where you need it. The quality, performance, capability and comfort of the distinctive character that incorporates more of the original Bonneville DNA.

To launch our SPEED & TORQUE Collection, we’re giving you key wardrobe builders, from mid-wash jeans, flannel button downs, patterned button ups, the perfect light jackets and much more. The collection includes of-the-moment pieces for you to experiment with—think a two tone sleeve tee and graphics. And we didn’t forget you’ll need elevated accessories to  power up your look, which explains the stylish selection of backpack and headwear. Being a lifestyle brand means we can experiment with a huge range of different products which is so much fun! Fashion and function meet in every single piece.

The spontaneity of life, the open road, the spirit of inhibition, and the celebration of freedom were a huge inspiration behind the collection, so of course they had to feature. We continue to make clothing that we are proud to put our name on and pledge to offer you honest value in quality, durability and craftsmanship. This dynamic collection is loaded with new materials, designs, and emblematic symbols of the West. It’s just that options are never a bad thing, and the styling of modern motorcycle apparel calls upon vintage inspiration, which is always a good look. With the timeless style and renowned durability has made it the go to choice for explorers, adventurers and anyone who just loves to go fast with more power.



Hello You!

Join our mailing list